Experience

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2021—Current

Founder and Director, Studio Fundi

As a consultant, I use human-centred design methodologies to identify untapped revenue opportunities and develop innovative products, services and strategies that put users first. My work includes (but isn’t limited to):

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• Managing service design and design thinking projects from inception to implementation;

• Providing strategic guidance to c-level executives on the value of design thinking and human-centred design in business;

• Creative direction to ensure that brands, products and services are designed to optimise for users and profit margins;

• Using interdisciplinary skills and knowledge to design context-specific behavioural change interventions;

• Developing, running and teaching design sprints for idea generation and corporate capacity building.

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As the founder, I run the company including business development, financial management and stakeholder relations. I also manage the production and sales of FebriSol, the company’s flagship product, to some of the world’s most influential pharmaceutical companies and public health organisations.

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Skills: Service Design, HCD, Design Thinking, Product Development, UX/UI, Creative Direction, Business Design, Stakeholder Relations, Project Management, Research, Design Strategy, Interdisciplinary (Agile) Team Management and Mentorship.

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2016—2020

Graphic Designer, Freelance

I designed visuals to communicate complicated ideas and tell engaging stories. Working with a range of clients, from SMEs and NGOs to MNCs, I gained experience in branding as well as editorial, presentation, packaging, report, information and web design.

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Skills: Graphic Design, Information Design, Design Thinking, UX/UI, Research, Creative Direction, and Design Strategy.

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2015

Digital Media Consultant, Otto De Jager Events

I established a social media strategy for the company, curated its brand identity and online presence. I also managed a redesign of their website and online communication.

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Skills: Graphic Design, UX/UI, Research, Creative Direction, Design Strategy, Team Management.

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2013—2015

Management Committee, Habonim Dror Southern Africa

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I managed a team of 12—25 educators responsible for the programming and development of HDSA members between the ages of 15—17. The syllabus used varying pedagogical approaches to educate participants on topics including civic and social engagement, current affairs and economics.

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Skills: Program Development, Team Management, Sales and Marketing, Project Management.

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2013—2014

Intern, Audio Visual Alchemy

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I established and grew the company’s social media accounts and online presence. I also produced their weekly show on Assembly Radio.

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Skills: Social Media Management, Project Management, Digital Design.