About Me

I bridge the gap between design and business. I solve problems, change behaviour, democratise information and communicate big ideas. I specialise in projects that combine visual communication and behavioural design. I perform best when the stakes and learning curve are high.

Experience

2021—Current
Founder and Director, Studio Fundi

I help companies leverage human-centred design to identify untapped revenue opportunities and develop innovative products, services and strategies that put their users first. I run the studio, manage the Fundi Network and continue to develop and sell FebriSol.

2016—2020
Graphic Designer, Freelance
 

I used a strategic and analytical approach to tell stories and communicate big ideas. I worked with a range of clients from SMEs and NGOs to MNCs. I gained experience in designing brands, editorials, presentations, packaging, reports, information and websites.

2015
Digital Media Consultant, Otto De Jager Events
 

I created a social media strategy for the company, curated its brand identity and managed a redesign of their website and online communication.

2013—2015
Management Committee, Habonim Dror Southern Africa

I managed a team of 12—25 educators responsible for the programming and development of members between the ages of 15—17. The syllabus utilised varying pedagogical approaches to educating participants on topics including civic and social engagement, current affairs and economics.

2013—2014
Intern, Audio Visual Alchemy

I established and grew the company’s social media accounts and online presence. I also produced their weekly show on Assembly Radio.

Notable Projects 

2019—Current
FebriSol / Product Design and Development

FebriSol is a patent-protected low-cost packaging intervention that increases treatment adherence to chronic medication. I conceptualised, designed and developed FebriSol independently. I now market, customise, manage and sell the product under the umbrella of my company. I officially took FebriSol to market in April 2021, in its short life over 750 000 units have been distributed in South Africa, the United States and Belgium... and that’s just the beginning. Learn more by watching my TEDx Talk or heading over to www.febrisol.com.

2021—2022 (6 Months)
WeGrowSA / Service Design

I collaborated with WGSA’s head of product to redesign the business model, reshape the customer journey and reevaluate the product offering. I reframed their voucher system, developed to be sold, into a membership platform designed to be used in the long term. Over the course of the six-month project, I managed a team of independent designers, copywriters and developers and acted as a sounding board to the head of product. I provided creative direction and identified new revenue opportunities and growth strategies for the company.

2022 (6 Months)
Gautrain / Service Design

Using a combination of qualitative and observational research I evaluated the Gautrain’s way-finding system with the ultimate goal of enhancing the customer’s experience. By analysing the customer journey I identified that the current wayfinding system, both implicit and explicit, was not designed for the context of the South African commuter. I pinpointed pain points, such as missing signage and poor accessibility, and highlighted more systemic issues, such as the use of inappropriate navigational lexicon throughout the network. My research forms part of a broader innovation strategy for the Gautrain in the run-up to its expansion.

Education 

2018—2020
MA Visual Communication, Graphic Design

Royal College of Art, London

Dissertation: Green Means Go: An Investigation into Visual Communication

Strategies for Behavioural Change (Distinction)

2017

Short Courses

Intro to Typography, Cal Arts

Photoshop, Friends of Design

InDesign, Friends of Design

2016

BA Honours Transitional Justice

University of Cape Town

Research Paper: Framing Transformation, An Exploration into the

Cape Times’ Coverage of the University of Cape Town During the

Formation of Rhodes Must Fall

2013—2015

BA Film and Media Production

University of Cape Town

Triple Major: International Relations, Media and Writing,

Digital Media Design

Skills

 

Analytical thinking, Strategy, Research, Project Management, Time Management, Problem Solving, Curiosity, Good Communication, Visual Communication (Graphic Design), UX/UI, Service and Business Design

Adobe CC, Figma, MS Office, Workspace, Online Whiteboarding, Notion

Conferences & Talks 

2022
Analogue Lessons for the Digital World

Health Experience Design (HXD) Conference (Boston)

My Medicine and Me

Cambridge University Festival, panel hosted by the Behavioural Sciences Group (Cambridge)

Behavioural Design and the Customer Journey

Standard Bank Behavioural Economics Mastery Class with Genesis Analytics (South Africa, National)

FebriSol: The Low-Cost Adherence Intervention for People and Profit

CPHI Frankfurt (Virtual)

Innovation and the Customer Journey

Gautrain Management Agency, Public Transport Knowledge Seminar (Johannesburg, Virtual)

2021

Simple Not Sexy: Designing for the Developing World

TEDx Goodenough College (London)

Creative Problem Solving and Innovation Masterclass

Gautrain Management Agency, Public Transport Knowledge Seminar (Johannesburg)

Innovation at Work

Gautrain Management Agency, Innovation Dialogues and Knowledge Share (Johannesburg)

Human-Centred Design in Practice

Guest Lecture, Stadio School of Fashion & Design (formerly known as LISOF) (Johannesburg)

2020

FebriSol: Treatment Adherence to Chronic Medication

Antenna Stage, Dutch Design Week (Eindhoven)

Exhibitions

2021
Design in an Age of Crisis

London Design Biennale, Chatham House

Design in an Age of Crisis

London Design Biennale (Virtual)

2020

RCA2020 Degree Show

Royal College of Art (Virtual)

Associations 

2019—Present
South African World Regional Representative

International Institute for Information Design

2020

Clinton Global Initiative University

2011

Global Young Leader’s Convention

Awards

2021
World Design Impact Prize (Shortlist)

World Design Organisation (Canada)

2020

Varley Memorial Award (Winner)

Royal College of Art (UK)

Dundeed Challenge (Shortlist)

Design Indaba and EAD (SA & UK)

2014—2015

Dean’s Merit List

University of Cape Town (SA)